* Case Study: The Fairy Place
* Case Study: The Fairy Place
What is The Fairy Place?
The Fairy Place is an online & pop-up store created by Saoirse McGurrin where handcrafted fairy house kits, handmade felt fairies & gnomes, and curated fairy letter kits cohabit.
The Fairy Place is the place for all things magic.
Launch: November 2023
The logo
The main product of The Fairy Place is the handcrafted fairy house, a DIY kit that you can build, decorate, and keep changing throughout the seasons.
From our first conversation, Saoirse and I knew the logo would somehow incorporate the house's magic. Its unique acorn shape and soft, organic edges are the main inspiration for it.
The custom lettering is whimsical and playful.
The three stars on top of the chimney represent the fairies’ magic.
The house
Sketches
Refined sketch
Final logo
The packaging
I worked as a graphic designer, printer, and consultant for this portion of the project. I combined analog and digital printing techniques; mixed inks and tested prints to match for Pantone® 4215-C and Pantone® 2057-C; and made sure to maintain a cohesive language throughout all assets required.
These kits are all meant to be hand-crafted, unique, beautiful, whimsical, fun, and above all, magical!
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Size: 20 x 20 x 6 inches
Technique: hand-pulled screen print
Ink: Permaprint water-based – custom mixed color
Quantity: 500 boxes
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Size: 7 x 6 x 3 inches
Technique: hand-pulled screen print
Ink: Permaprint water-based – custom mixed color
Quantity: 100 boxes
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Size: 5.125 x 7 inches
Technique: Letterpressed on a 1920’s Chandler & Price with polymer plate
Paper: flurry cotton 118# cover (318 gsm, 20 pt)
Ink: Caligo Safe Wash Relief Inks - custom mixed color
Quantity: 500 certificates
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Size: 2.5 inch circle
Technique: Epson Eco-tank (Inkjet printer)
Paper: Glossy White
Quantity: 500 stickers
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Size: 3 inch wide
Technique: Custom illustrated mushroom pattern
Tape: water-activated tape
Manufacturer: Sticker Mule
Quantity: 1500 ft
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Size: 11 x 1.875 inches
Technique: Epson Eco-tank (inkjet printer)
Paper: Matte white
Quantity: 500 stickers
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Size: 5 x 1.875 inches
Technique: Epson Eco-tank (inkjet printer)
Paper: Matte white
Quantity: 200 stickers
