LOGOS

Case Study:
The Fairy Place

The Fairy Place is an online & pop-up store created by Saoirse McGurrin where handcrafted fairy house kits, handmade felt fairies & gnomes, and curated fairy letter kits cohabit.

BE A VOTER

VISUAL IDENTITY | LAYOUT | PRINT

©Bad Robot Productions/ Photography: Mike Struna

In June 2018, our team at Bad Robot Productions partnered with Rock the Vote–a nonpartisan nonprofit dedicated to politically empower young people–to create a postcarding activation to encourage young voters to make their voices heard during California’s primary elections. Be A Voter kits containing postcards, pens, stamps and informational cards were later distributed to partners such as Netflix, Hulu, Fox, Paramount, CAA, ICM, among others.

The campaign has been replicated in the following years:

  • 2018 California midterm elections

  • 2020 Presidential election–this time reaching young Georgia voters

  • 2022 primary elections addressing young voters in the states of Georgia, Arizona, Pennsylvania and Wisconsin

Read about this activation in The Hollywood Reporter and Billboard.

HOLIDAY GIFT (2018)

VISUAL IDENTITY | PRINT | PRODUCT DESIGN

Quantity: ~2000 holiday gifts boxes distributed

Holiday Gift components:

  • Lettering design and illustration

  • Label design

    Inside: muslin bag stamp design

  • Pattern design for wrapping paper based on card components

  • Design a stack of 27 cards divided into 3 sections - “Play, Prepare, Ponder” - all wrapped in black individually gold foil-stamped cardstock.

    Play: 12 games and activities - 110# lettra - layout + illustration + printing
    Prepare: 12 recipes - 0.022” chipboard - layout + printing
    Ponder: 12 quotes - 220# lettra, letterpressed - layout + file prep for letterpress plates

  • • “What’s in your gift?” card - layout + printing
    • Holiday letter - layout + file prep for letterpress plate
    • Leather trivet - design + file prep for die cut and stamping manufacturer

©Bad Robot Productions/ Photography: Mike Struna

CHAZ CARDIGAN

VISUAL IDENTITY | DIGITAL

A collaboration with singer-songwriter Chaz Cardigan on the artwork of his album Vulnerabilia and singles Not OK! and S.O.S. Click on each cover and listen on Spotify!

©Loud Robot/Capitol Records